Maaisarah began with an aim to design a collection and label that would cater to the gap in the market for the style conscious and price conscious customer. While there is a plethora of extremely talented designers and some stunning collections out there , as a regular consumer we found a large variation in the price points further resulting in a large variation of quality. Maaisarah was always about providing the right outfit at the right price keeping in mind crucial factors of quality and design . We started with a much heavier collection focusing designs on zardozi, Gota and the likes, with a very small focus on block prints.
It was at our first show that we realised how much people were still driven towards the block printed collection and the ease of wearing cotton anywhere in India made it an obvious choice for our way forward. Releasing our first collection in April 2015 to an overwhelming response, over the past few years block prints have become the main focus of our collection. Spending weeks and months in Jaipur, designing blocks, custom making patterns , colours , cuts etc each garment of Maaisarah speaks volumes of the talented Indian artisans.