BEHIND THE BRAND: NANDNI STUDIO
Organic. Heritage. Small Scale Production.
Nandni is a Sanskrit word derived from the verbal root ‘nand’, which means ‘to rejoice’. Literally, Nandni means a woman who brings joy. The word represents a philosophy of life: life is beautiful…live your life, love your life…seek happiness as it is not a destination, it’s a way of life. With a focus on organic fabrics and traditional Indian techniques, every Nandni creation tells a unique story which begins at the grassroots level. From handpicking the weavers and cloth to choosing a mix of dyes, prints, cuts, patterns, and styles, the collection is reflective of traditional Indian artisanal skills fused with modernity.
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