‘nece gene’ is a brand by denim designer Neha Celly, from the house of Bluehemia. The name ‘nece’ originated from the word ‘necessary’ and is pronounced ‘/ne-sə-jēn/’. The brand comprises 100% sustainable denim that stand for being needful and mindful. The brand hence collaborated with the Indian denim giant Arvind Mills, to use their denim scrap waste into making the complete collection. Trims, packaging and all the processes are designed to ‘close the loop’ and to have the least impact on the environment.
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