A fresh take on contemporary jewelry, Advaeita creates one-of-a-kind pieces personally handcrafted and meticulously worked on by the craftsmen. Her novel approach to design is inspired by nature, her travels as a young girl and experiences as a mother.
Studio Metallurgy has always striven to be a multidisciplinary brand. Without any formal education in product or jewelry design, the drive to create comes from the simple desire to work with traditional materials with a new outcome.
Advaeita first sculpts each piece in wax herself, creating multiple iterations of the design until it begins to express her vision. Hawk-like attention goes into the making of each product. The focal point is understanding the inherent characteristics of different materials and amalgamating them in a way that the inherent textures are enhanced further and lend themselves to beautiful and functional art pieces.
"I love experimenting and innovating! To observe and take inspiration from everyday objects and adapt traditional techniques and crafts to create something new and contemporary," she says.
Studio Metallurgy initially began with jewelry made of industrial spare parts like electric fuse earrings, watch mechanism necklaces & copper dust in test tubes and expanded into a line of brass instrument lamps and molten metal poured in wood which was converted into usable functional furniture. This won her the recognition as the emerging designer by Elle, the EDIDA (Elle Décor International Design Award) in 2017 for Product Innovation.
She also launched a collection of glassware using traditional blown techniques to create suspended and classic surface vases with a base that resembled glacial peaks created by blowing molten glass over discarded tree roots and branches.
Advaeita’s passion evolved into the brand we see today, with innovation and design as its core principle. She realized her true passion for jewelry and other accessories, and started using pieces used to make lamps, mirrors and converted them into wearable jewelry. A collection so exquisite that she won the Elle Graduate in 2018 for Jewelry.
The past few years with motherhood being the phase on a personal front, she has focussed solely on jewelry but built her lines by taking from her past experiments in product design like using aluminium castings done in water & found shells on the beaches of Oman, to create the Reborn line of jewelry & leather accessories like clutches & belts.
Her thrust on impeccable finishing ensures that each piece is one of its kind making it a 'collectible object d'art'.
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