Positioned at the intersection of heritage, culture and design Urvashi Kaur is a fast growing brand that represents contemporary Indian fashion. A consistent focus on the reinvention of traditional textile and human input to create organic options aimed at future- aware consumer of today.
Trans-seasonal, adaptable and gender inclusive, the label endorses a policy of conscious consumption as well as creation. Constantly building on a philosophy of compassion and empathy, an integration of ethical practices supports diverse artisanal supply chains across the Indian subcontinent. Forward looking but respectful of the past the brand is one of the foremost voices of the alternate fashion movement in India proposing a new take on luxury.
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